> For the complete documentation index, see [llms.txt](https://degen-games-2.gitbook.io/degen-games-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://degen-games-2.gitbook.io/degen-games-docs/resources/brand-kit.md).
# Brand Kit
Logo, colors, type and voice. Loud. Dark. One lime signal.
**Loud. Dark. One lime signal.** Degen Games looks and talks like an arcade cabinet: dark, loud, fast, and in on the joke.
## Logo
Degen Games logo
* [Logo, 512 × 512 PNG, transparent background](https://github.com/RealManyu/degen-games-docs/tree/main/.gitbook/assets/degen-games-logo.png)
* [Icon, 192 × 192 PNG, transparent background](https://github.com/RealManyu/degen-games-docs/tree/main/.gitbook/assets/degen-games-icon.png)
* [Banner](https://github.com/RealManyu/degen-games-docs/tree/main/.gitbook/assets/degen-games-banner.jpg)
The wordmark is **DEGEN GAMES**, in capitals, with **GAMES** in a lime block.
## Colors
| Swatch | Hex | Use |
| ----------------- | --------- | --------------------------------------------- |
| Arcade black | `#0A0A07` | The floor: backgrounds |
| Cabinet | `#13130E` | Panels |
| Bone | `#F2F2EB` | Text |
| **Level-up lime** | `#CCFA00` | Action, up, buy, active. The only loud color. |
| Crown gold | `#F9CC21` | Reserved for the King of the Hill |
| Sell pink | `#F93497` | Down, sell |
## Type
| Role | Font |
| --------------------------------------------------- | -------------------------------- |
| Headlines, buttons, token names, big numbers | **Archivo Black**, uppercase |
| Body copy | **Space Grotesk**, sentence case |
| HUD: nav, labels, prices, tickers, wallet addresses | **IBM Plex Mono** |
## Voice
**Arcade announcer. Degen friend. Straight shooter.**
* Short, loud, declarative. Headlines are commands or scores: *"Insert coin."* *"Claim the hill."*
* One idea per line. A number beats an adjective.
* Talk to the player as **you**. The product is **the arcade**.
* Every CTA is a move the player makes: **Launch yours**, **Trade now**, **Claim the hill**.
* **Hype the game, never the gains.**
## Hard rules
* **No promised gains:** never "guaranteed", "100x", "moon", or anything that reads as financial advice.
* **No gradients or soft shadows:** flat fills and 3px hard offsets only.
* **Lime is the only loud color.** Gold is for the King of the Hill, pink is for down and sell.
* **Data is always mono:** prices, tickers and wallet addresses in IBM Plex Mono.
* **Show real numbers.** Anything unknown is a clear placeholder, never an invented figure.
---
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